尼尔森揭秘中文媒体智能研究工具

In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region.

Since 2002, Meihua has provided market, business, and competitive intelligence to marketing professionals across China. The firm has a nationwide cross-media advertising monitoring database, and also offers news monitoring and market data and statistics captured from business information providers, government agencies, research firms and publications.

The partners’ new MediaSearch service collates media rates and data from 5,300 media sources – from traditional media such as magazines, newspapers, TV and radio, to alterative media such as online and direct marketing.

It provides media rates and media information through flexible searches, access to the most current rates and media data, and links to media web sites, online media kits, audit statements, and programming schedules.

‘Over the past decade, we have witnessed both the proliferation of media and a fast-changing and increasingly diverse media landscape in China,’ commented Bernard Hughes, Executive Director, Nielsen Media China. ‘MediaSearch is a one-stop shop for industry players to access consolidated media rates and data from the massive array of media options available in the China market today.’

Source: Daily Research News Online, www.mrweb.com/news