尼尔森揭秘中文媒体智能研究工具
In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region.
Since 2002, Meihua has provided market, business, and competitive intelligence to marketing professionals across China. The firm has a nationwide cross-media advertising monitoring database, and also offers news monitoring and market data and statistics captured from business information providers, government agencies, research firms and publications.
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